1 Day Marketing Degree: Get Found & Stay Known
Understanding Google is knowing how to get customers to find you. Once you have secured a customer, the challenge is to bring them back.
About this event
Delivery Method: Face to Face Workshop
Saturday, 26 June 2021
NT: 01:00 PM – 04:00 PM (ACST)
Part 1: Get Found: Search Engine Optimisation and Conversion
While we’re all focused on building visually stunning multimedia websites, Google is focused on delivering answers to the questions our potential guests are asking them. And if we’re not answering those questions for them, that traffic is going elsewhere.
In this session you’ll learn:
How ranking on Google works
How to find out what people are searching for
How to create content that answers questions
The technical stuff that gets you ranking
The tactics that turn visitors into paying guests
At the end of this session, you will have listed the keywords that are most important for your business, designed a plan to create the right kind of content to attract more search results and will have provided the information required for your included search and competitor report (to be delivered to your email address the following week.)
Break for afternoon tea (refreshments provided)
Part 2: Stay Known: Practical Content Creation Workshop (BYO device)
It’s one thing to know the theory, it’s another to put it into practice. In this hands-on workshop that’s all about creating the kind of content that brings your fans back again and again, you will learn:
How to capture great photos and videos with your mobile phone
How to create graphics and use your brand consistently
How to make video content and edit it with free tools
How to encourage guests to create content for you
How to use content from your guests on your profiles & pages
We will also look at creating “Instagrammable moments” which is how destinations like Bali have made their mark on the world stage and drawn millions of visitors hungry to replicate the photos of influencers on their own profiles. Knowing how to create and promote them is key to attracting a new generation of customers to all kinds of businesses.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program.
His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.
#seo #google #loyalty
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
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