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1 Day Marketing Degree:Marketing 101 & Getting Known

A practical approach to understanding the marketing process and developing a brand worth remembering.

About this event

Delivery Method: Face to Face Workshop

Level: Beginner


Monday, 14 June 2021

QLD: 09:00 AM to 12:00 PM (AEST)


Part 1: Marketing 101: The Fundamentals of Digital Marketing


Learn the fundamentals of digital marketing in this session that explains the three key components of marketing any business:

  • Get Known
  • Get Found
  • Stay Known


Case studies are taken from businesses across Australia and around the world to explain each stage of the marketing flow.


At the end of this session you will:

  • Have identified the best marketing mix for your business
  • Understand the customer journey
  • Know what channels you have access to
  • Have prepared the basis of your own broad marketing action plan
  • Be ready to start your first marketing campaign


You will be provided with a workbook for identifying your best marketing mix and building out your marketing action plan.


Part 2: Get known: Brand, Influence & Harnessing Social Media


We don’t think too much about our brand as we go about our work. But it’s what drives the decision of guests to choose you over other operators. And nowhere is brand and identity on the show more than on social media.


In this session you will learn:

  • How to form your key message and brand story for all your online marketing
  • How to plan consistent and compelling social media content


Case studies will be shared that show how the best in the world are doubling down on their brand, telling their stories and building communities of fans and not just followers on social media platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Pinterest and more.


This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program




Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program.

His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.

#marketing #smallbusiness #storybrand


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.


PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.