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Building landing pages for SEO & Sales

Landing pages are different from web pages. They’re specific, highly optimized and fit for a singular purpose. Landing pages drive sales.
About this Event
Level: Beginner


Monday, 22 March 2021

WA: 04:00 PM to 05:00 PM (AWST)

NT: 05:30 PM to 06:30 PM (ACST)

QLD: 6:00 PM to 7:00 PM (AEST)

You may have built a beautiful website. You may have included a wealth of product and service information. But is your website able to convert visitors to leads? Or browsers to buyers?

Landing pages are made to serve a singular purpose. That could be to get an email address, generate a lead, sell a product, or generate a download of an eBook or app. But you won’t achieve any of that with a cluttered website page full of links to other pages and tonnes of irrelevant information.

In this live demonstration of four tools you’ll learn how to:

Create landing pages that are fit for purpose
Turn existing web pages into more effective landing pages
Build a landing page on WordPress using Divi
Build a landing page on Wix
Build a landing page with Google Sites
Build a landing page with AdPage.io
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.

#landingpages #googlesites #wix #divi #wordpress

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.