CREATING A STORYBRAND FOR YOUR BUSINESS
Take control of the brand messaging and create a BrandScript® that says the right things to the right people for the right result.
About this Event
Level : Beginner
Tuesday, 18 May 2021
WA: 4:00 PM to 5:00 PM (AWST)
NT: 5:30 PM to 6:30 PM (ACST)
QLD: 6:00 PM to 7:00 PM (AEST)
In a recent ASBAS Digital Solutions webinar from Coffee King, Phil Di Bella, he described a brand as a story that people tell about you what you’re not there to tell them about it yourself. Whilst there is a lot of talk about branding, messaging and marketing in today’s crowded market of tips, tricks and opinions, there is often no simple method offered that helps you work out what your brand’s messaging is and how to ensure that the story being told about you is the story you want to have told about you.
The StoryBrand method starts with creating your BrandScript – a cohesive set of messages that you use to reflect both the story you want to tell and the story your customers need to be told. This is done by exploring the most unlikely source of business, the movie, Legally Blonde.
In this 1-hour interactive webinar you will explore:
What your customer’s big questions are
What you can do to ensure you are answering their questions
How to bring the right amount of empathy and authority to help them win the day
How to spur them into action
How the fear of loss drives customer behaviour
At the end of the session, you can submit your worksheet responses to an Australian StoryBrand consultant to be assessed and you will be given suggestions for what your brand messages are in a free report offered only to ASBAS Digital Solutions participants.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite sized pieces to help small businesses move forward without all the techno-jargon.
#storybrand #brandscript #brand
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
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