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Developing your brand’s messaging in 1 hour

It’s a far more common problem that you may realise. A potential customer finds a link on Google, follows it to a website, and then, in amongst all the design and photos and corporate talk, they can’t actually work out what the business does.

A lack of clear messaging from small businesses can cost a lot of lost opportunities to gain new customers. Yet, despite the proliferation of social media, the democratisation of advertising platforms and endless information of brand, marketing and identity available, we still just don’t seem to get it.

In this free webinar with Dante St James, and based upon the concepts of Donald Miller is his book, “Building a StoryBrand,” you will learn:

To define what your customer’s problem is
To clarify how you solve that problem for them
To understand what success and failure looks like for them
To ensure that you know how to deliver success and avoid failure for the customer
To leave your customer transformed from a lead to a fan of your business
This BrandScript® process is a fun, interactive and thought-provoking way of breaking through the haze of your business’ messaging to deliver a new, fresh and simple message that customers understand, can see that it is made for them, and leads to better conversion of visitors to paying customers.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

ABOUT THE PRESENTER

Your host is Dante St James, one of Australia’s most credentialed digital trainers. Dante holds the following qualifications and certifications:

Bachelor & Master of Business Information Systems (UNSW)
ITIL Foundation Certificate in IT Service Management
Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
Google & Infoxchange Digital Springboard Trainer
Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications
Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.

You can find out more about Dante at https://dantestjames.com/

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Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.