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FB Friday: Building more effective ad campaigns!

If you’re going to spend money on advertising, you need to know that you are doing it right and that you make changes along the way.
About this Event
Level: Beginner


Friday, 19 March 2021

WA: 08:30 AM to 09:30 AM (AWST)

NT: 10:00 AM to 11:00 AM (ACST)

QLD: 10:30 AM to 11:30 AM (AEST)

In this double-module from Facebook’s Blueprint Trainer Network, find out how to define your business goals to create and measure successful ads. Determine ways to align your ads with your business goals and improve your ads using Facebook Reporting.

The Facebook ads platform makes so much more sense when you approach it strategically. Knowing which stage of the journey your customer is at; knowing how people using social media; knowing where to get better information from to build better campaigns; this is what Media Planners and Media Buyers do every day.

The tools in Facebook’s ads platform allow small businesses to use the very same tools.

In this 1-hour webinar with Facebook AU/NZ Lead Trainer, Dante St James, you will learn:

How to determine the objective for your ad campaign
Understand what motivates your customers
Where to place your ads on Facebook & Instagram
How to test and measure your campaign’s performance
How to make changes to improve performance

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.

#facebook #facebookads #socialmedia #digitalmarketing

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.