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FB Friday: Understand target audience & customer journey

The beginning of understanding digital marketing is understand what your tagreted audience is, and the journey your customer goes through

About this Event

Level : Beginner



Friday, 12 February 2021

WA: 11:00 AM to 12:00 PM (AWST)

NT: 12:30 PM to 1:30 PM (ACST)

QLD: 1:00 PM to 2:00 PM (AEST)


So many businesses have come and gone based on not understanding who their target audience was, whether that audience exists locally, and how that customer moves from being unaware of products and services to purchasing them.


The art of understanding target audiences is the art of understanding who your most likely customers are. When you know who you are targeting, your marketing budget is better spent.


But understanding your target is just the beginning. You also need to get a grasp on how they go from uninterested in you, to being fans of what you do. And that is what is called the customer journey.


This free webinar from Facebook Lead Trainer, Dante St James, you will:

  1. Understand target audiences.
  2. Understand why it’s important to have a target audience for your business.
  3. Create a target audience for your business.
  4. Define a customer journey.
  5. Define a customer journey.
  6. Create a map for your customers’ journey.



This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program




Your host is Dante St James, one of Australia’s most credentialed digital trainers. Dante holds the following qualifications and certifications:

Bachelor & Master of Business Information Systems (UNSW)

ITIL Foundation Certificate in IT Service Management

Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)

Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)

Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)

Google & Infoxchange Digital Springboard Trainer

Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planner, Media Buyer & Marketing Science

Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.

You can find out more about Dante at https://dantestjames.com/


#digitalmarketing #socialmedia #facebook #facebookads #instagram #onlinemarketing


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.


PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.