Find the right customers with the Facebook pixel
Bring back website visitors and find new customers and leads when you set up the Facebook pixel to capture events for your ad campaigns.
About this event
Level : Beginner
Friday, 11 June 2021
WA: 9:00 AM to 10:00 AM (AWST)
NT: 10:30 AM to 11:30 AM (ACST)
QLD: 11:00 AM to 12:00 PM (AEST)
The Facebook pixel can be a powerful tool for businesses interested in optimizing their advertising spend, building higher intent audiences to target their ads to and measuring customer actions on a website. The pixel is a small piece of code that gets added to a website, where it receives information about the actions people take on the site, such as viewing a product or adding an item to a shopping cart.
Businesses can use this information to measure the results of their ads more accurately and build Custom Audiences to target their ads to different segments of the website visitors based on their actions. As the pixel records more and more conversions on their websites, Facebook also gets better at delivering ads to people in a business’s audience who are more likely to take certain actions.
In this introduction to the Facebook Pixel and how it works, you will learn:
how to install the Pixel on your web properties
how the Pixel tracks actions and reports them
how the Pixel is affected by privacy blocks on some platforms
how to get the most out of the Pixel for your ads and business decisions
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
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