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How to build a Facebook & Instagram Sales Funnel

Just running ads on Facebook is unlikely to give good, sustainable results. But a strategic sales funnel will transform your sales pipeline.

A machine-gun approach to advertising on Facebook and Instagram will reach its limits quickly, especially when you have a limited budget – or you’re advertising to a regional area with a limited number of people in it. Using custom and lookalike audiences to remarket your ads to the most likely people to be interested in your business allows you to spend less and achieve more in your marketing.

In this free session you will learn:

  1. How a sales funnel works
  2. The advertising objectives that work best for a sales funnel
  3. How to retarget those who have shown interest in your business
  4. How to build custom and lookalike audiences
  5. How to measure your sales funnel’s performance

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Your host is Dante St James, one of Australia’s most credentialed digital trainers. Dante holds the following qualifications and certifications:

  • Bachelor & Master of Business Information Systems (UNSW)
  • ITIL Foundation Certificate in IT Service Management
  • Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
  • Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
  • Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
  • Google & Infoxchange Digital Springboard Trainer
  • Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications

Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.