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How to build an audience and acquire new customers

There is no magic formula to building an audience and acquiring new customers – but there is a formula.

Building an audience is simply about being consistent with your marketing. Sure, you won’t notice much difference most days. No new followers, no one replying to your newsletter, no customers moving into your funnel. But, if you use the tools in this session, and use them consistently, you will almost certainly grow your audience…. and that means you have a far greater chance of turning that audience in to actual customers.

In this webinar, you’ll learn:

  1. What the audience-building formula is
  2. What the three-key audience-building tools are
  3. What the pros and cons of each method are
  4. How to start building your customer acquisition strategy



This workshop is designed for those who are starting a business and plan to use data to make better decisions about the nature of that business or are planning to make changes to their business and wish to use data to drive the decision-making process when it comes to what the business will eventually look like.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Your host is Dante St James, one of Australia’s most credentialed digital trainers. Dante holds the following qualifications and certifications:

  • Bachelor & Master of Business Information Systems (UNSW)
  • ITIL Foundation Certificate in IT Service Management
  • Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
  • Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
  • Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
  • Google & Infoxchange Digital Springboard Trainer

Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications

Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.