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How to build diversity and inclusion into your business

Inclusion isn’t difficult. Diversity isn’t challenging. It mostly takes a little prior thought and consideration.

About this Event

Level : Beginner


Monday, 30 November 2020

WA: 12:00 PM to 1:00 PM (AWST)

NT: 1:30 PM to 2:30 PM (ACST)

QLD: 2:00 PM to 3:00 PM (AEST)

2020 will not simply be remembered for face masks. It will be remembered as a year when the world was suddenly awoken to its problems with race, diversity, and inclusion. And while this was played out mostly in other countries in different circumstances, Australia is far from immune.

How we, as small businesses conduct ourselves, market ourselves and present our products, is often a result of our own individual upbringing. We create products to suit people just like us, we market it using photos of people just like us. And the language we often use is made to match people just like us. So how do we bake inclusion into our businesses?

In this 1-hour webinar full of actionable tips, you will come away with an understanding of:

  1. What inclusion is, and is not
  2. How modern business-building and marketing tends to play to the majority
  3. How inclusion differs from patronizing
  4. Diversity-thinking when it comes to how you communicate
  5. How to bring diversity and inclusion into your marketing

There are many benefits (and pitfalls) when it comes to establishing a pathway to diversity in small business. The good news is that it costs you nothing and can open up new opportunities that you never knew existed.

Examples given will include inclusion based upon race, indigenous status, LGBTIQA+ identification, gender-identification, socio-economic position, religious affiliation, and age.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Dante St James is a committee member for Darwin Pride Festival, and as a member of the LGBTIQA+ community – and business owner – has often been called upon to provide bridges between that community and the broader business community in regional Australia. Dante now works with businesses from the indigenous community, remote women in business, new migrant businesses and contractors from many language groups and religious backgrounds through his work with Facebook Australia and Treeti Business Consulting.

#inclusion #diversity #accessibility

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.