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How to do Business to Business Marketing on LinkedIn?

Learn how to turn your LinkedIn profile into a B2B (Business to Business) marketing tool to gain customers and increase your influence.

About this Event

Level : Beginner



Monday, 22 February 2021

WA: 9:00 AM to 10:00 AM (AWST)

NT: 10:30 AM to 11:30 AM (ACST)

QLD: 11:00 AM to 12:00 PM (AEST)


While LinkedIn is presented as being the world’s largest network of professionals, it isn’t clear to everyone how to use this to their advantage as a business. After all, isn’t it just a giant collection of resumes?


In this overview of how LinkedIn is used as a B2B marketing and sales tools, Dante St James will share how you can take steps toward sales growth using video, written updates, InMail, and other features. He’ll also show how you can use your Company Page for B2B marketing along with sharing your business’ values, vision and culture with potential customers and employees.


In this free webinar full of practical insights that you can apply, you’ll learn:

  1. How to work out the right way to market your company on LinkedIn
  2. How to use detailed, written updates on your LinkedIn timeline
  3. How to expand your network and business with InMail messages
  4. How you can use SlideShare to share your expertise
  5. How to aligning your bigger marketing campaigns with LinkedIn
  6. How sponsored updates and video work on LinkedIn.


This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program




Your host is Dante St James, one of Australia’s most credentialed digital trainers.


Dante holds the following qualifications and certifications:

Bachelor & Master of Business Information Systems (UNSW)

ITIL Foundation Certificate in IT Service Management

Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)

Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)

Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)

Google & Infoxchange Digital Springboard Trainer

Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planner, Media Buyer & Marketing Science


Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.


Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.


You can find out more about Dante at https://dantestjames.com/


#linkedin #b2b #linkedinmarketing #socialmedia #digitalmarketing


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.


PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.