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How to do your own market research?

In the old days we sat in shopping centers and asked passers-by to fill out long surveys in order to see whether they liked what we did.

About this Event

Level : Beginner



Monday, 15 February 2021

WA: 4:00 PM to 5:00 PM (AWST)

NT: 5:30 PM to 6:30 PM (ACST)

QLD: 6:00 PM to 7:00 PM (AEST)


In 2020 there are more efficient and effective ways to get the information you need before making a decision to start a business – or change the focus of the business you’re already in.

Why do you need to do market research? The road to small business is littered with the failures of those who had a “hunch” or “a good feeling” about a product and it’s matching customer type. The good news is that there are a whole range of free research tools that will help you make better decisions about the direction of your business.

In this free webinar you will learn:

  1. How to use information from the Australian Bureau of Statistics
  2. How to find and use data from Facebook & Instagram
  3. How to find data from Google and interpret it
  4. How to use LinkedIn’s tools to extract valuable information


This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program




Your host, Dante St James, is a nationally renowned digital marketing and business skills trainer, holding contracts with Treeti Business Consulting, Facebook Australia & New Zealand, Google’s Digital Springboard program, the Australian Government’s BeConnected and Stay Smart Online Cyber Security programs. As a member and contributor to Startup U, Lean Startup Labs, the Australian Institute of Marketing, Chartered Institute of Marketing, various tourism peak bodies and Chambers of Commerce, Dante speaks and trains widely across Australia and the Asia Pacific Region on topics of importance to small business, tourism, marketing, media and business growth. In 2016, Dante also founded regional Australian digital agency, Clickstarter and has written over 50 ebooks used as marketing tools for himself and various clients.


#research #marketresearch #abs #census #facebookinsights #googlekeywordplanner


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.


PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.