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How to do your own market research

In the old days we sat in shopping centers and asked passers-by to fill out long surveys in order to see whether they liked what we were selling – or not!
In 2020 there are more efficient and effective ways to get the information you need before making a decision to start a business – or change the focus of the business you’re already in.
Why do you need to do market research?
The road to small business is littered with the failures of those who had a “hunch” or “a good feeling” about a product and it’s matching customer type.
The good news is that there are a whole range of free research tools that will help you make better decisions about the direction of your business.
-In this free webinar you will learn:
-How to use information from the Australian Bureau of Statistics
-How to find and use data from Facebook & Instagram
-How to find data from Google and interpret it
-How to use LinkedIn’s tools to extract valuable information
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
Your host is Dante St James, one of Australia’s most credentialed digital trainers, and a business ambassador for the 2021 Australian Census with the Australian Bureau of Statistics (ABS).
Dante and holds the following qualifications and certifications:
  • Bachelor & Master of Business Information Systems (UNSW)
  • ITIL Foundation Certificate in IT Service Management
  • Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
  • Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
  • Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
  • Google & Infoxchange Digital Springboard Trainer
  • Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications
Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.
Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.