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HOW TO REACH NEW CUSTOMERS ON TV & RADIO?

11 million Australians listen to radio each week. Over 18 million watch TV each week. What’s your strategy to work with that?
About this Event
Level : Beginner

Date/Time:

Thursday, 18 March 2021

WA: 4:00 PM to 5:00 PM (AWST)

NT: 5:30 PM to 6:30 PM (ACST)

QLD: 6:00 PM to7:00 PM (AEST)

We clearly live in a digital world. Between them, Google and Facebook make up nearly 80% of all online advertising in Australia. And recently, digital advertising became the biggest advertising sector, overtaking TV revenue back in 2018. Yet there’s a lot of life left in these more traditional marketing mediums. And for some small businesses, particularly in regional and rural areas, they are very viable and available ways to reach new customers.

But how exactly do you go about reaching new and existing customers if you’ve never used them before?

In this information-packed webinar from Dante St James you will learn:

How to get invited to talk on radio stations
How to prepare a media release that gets attention
How TV and Radio advertising works
How to get TV and Radio ads made
Why now is the best time to get a great deal
How TV & Radio work together with digital marketing
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

ABOUT THE PRESENTER

Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite sized pieces to help small businesses move forward without all the techno-jargon.

Dante also spent 13.5 years working for Australia’s 2nd largest radio network on-air, in promotions, and in digital marketing. He has also worked in regional television advertising and content for over a decade both with Southern Cross Austereo and through his own former TV ad agency, 1530 Media. Dante still makes TV and radio ads today and his voice can be heard on over 50 radio stations and 16 TV stations across the country.

#tv #radio #digitalmarketing

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.