HOW TO WORK OUT WHAT YOU SHOULD SPEND ON MARKETING
Your cost per sale is going to be vastly different for a house than it will be for earrings. So how do you work it out?
About this Event
Tuesday, 25 May 2021
WA: 10:30 AM to 11:30 AM (AWST)
NT: 12:00 PM to 1:00 PM (ACST)
QLD: 12:30 PM to 1:30 PM (AEST)
Your acquisition cost is a calculation telling you how much it is costing you to acquire a new customer. It’s a guide to whether you are spending $30 in ads to sell a $10 set of earrings, or whether you’re spending $25 to sell that $20,000 pool.
Unfortunately, most digital marketing comes with little thought as to what is a reasonable cost when it comes to your brand-building marketing, and what is a good return on ad spend when it comes to your marketing that is designed to convert prospects into customers.
In this insightful free webinar with Dante St James you will learn:
How Cost Per Acquisition varies wildly between products and services
How you can calculate what your Cost Per Acquisition should be
How to know if you’re spending too much or too little on marketing in general
How to calculate Return on Ad Spend for all your marketing
How to repair broken marketing activity to get it working better for you, reducing your Cost Per Acquisition without having to make major changes to your ad spend.
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite sized pieces to help small businesses move forward without all the techno-jargon.
#cpa #roas #roi #marketing
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
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