HOW TO WRITE BETTER AS A BUSINESS?
Spelling, grammar and punctuation run a poor second to tone, intent and phrasing when it comes to communicating with your customers.
About this Event
Tuesday, 9 March 2021
WA: 04:00 PM to 05:00 PM (AWST)
NT: 05:30 PM to 06:30 PM (ACST)
QLD: 06:00 PM to 07:00 PM (AEST)
Just like there is a formula for writing a social media post, there is a formula for writing as a business. Whether it’s writing a response to a customer, or writing a letter reaching out to a potential client, this simple, logical and highly effective formula will produce a good result every time.
Given that we work with a pile of email, social media posts and corporate communications every day, it makes sense that we systemise the way we write so that we get the best possible result for the least possible effort.
In this webinar, learn how to:
Select a tone for writing that matches your audience
Recognise what is too short – and what is too long
Use specific phrases to convey information or -urgency
Differentiate between education, information and sales messages
De-escalate negative feedback before it becomes a war of words
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program
ABOUT THE PRESENTER
Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite-sized pieces to help small businesses move forward without all the techno-jargon.
#writing #businesscommunications #communications #email
Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.
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