Home Previous Workshops How to write content that generates leads
ASBAS Digital Solutions C19 Biz Booster Workshop

How to write content that generates leads

Writing isn’t always just writing. Especially when it comes to convincing people to buy your product or book your service.

About this Event

Level : Beginner


Wednesday, 23 September 2020

WA: 11:00 AM to 12:00 PM (AWST)

NT: 12:30 PM to 1:30 PM (ACST)

QLD: 1:00 PM to 2:00 PM (AEST)

Writing doesn’t come easily to everyone, but everyone can learn to write. But writing for lead generation is a very specific skill. It’s a mix of psychology, information, facts and an ability to explain benefits. But if you struggle to write, then you need a formula that helps you write convincing, compelling and converting letters, emails and ads.

In this free webinar from Dante St James you’ll learn:

  • The kinds of lead generation you might consider
  • How lead generation works
  • How to write “copy” that convinces and compels
  • How to write for differently for email, letters, ads and social posts
  • How to ensure that all your messages are consistent

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Your host, Dante St James, is a nationally renowned digital marketing and business skills trainer, holding contracts with Treeti Business Consulting, Google’s Digital Springboard program, the Australian Government’s BeConnected and Stay Smart Online Cyber Security programs. He is also one of just 7 Facebook Lead Trainers in Australia. As a member and contributor to Startup U, Lean Startup Labs, the Australian Institute of Marketing, Chartered Institute of Marketing, various tourism peak bodies and Chambers of Commerce, Dante speaks and trains widely across Australia and the Asia Pacific Region on topics of importance to small business, tourism, marketing, media and business growth. In 2016, Dante also founded regional Australian digital agency, Clickstarter, running alongside his other two businesses in start-up support and digital training.

#writing #copywriting #leadgeneration #C19BizSupport #BusinessStation #NTBusiness #WABusiness #QLDBusiness

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Jobs and Small Business and the Commonwealth Department of Industry, Innovation and Science for program evaluation and reporting purposes and; they may be approached by a representative of the Department of Industry, Innovation and Science to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.