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How to write effective social media posts?

“Focus on how to be social, not on how to do social” – Jay Baer, Convince & Convert

About this Event

Level : Beginner


Monday, 04 Jan 2021

WA: 08:30 AM to 9:30 AM (AWST)

NT: 10:00 AM to 11:00 AM (ACST)

QLD: 10:30 AM to 11:30 AM (AEST)


You’ve learned how to write a blog. You’ve learned how to write an email. At some point you probably learned how to write an essay. But how do you write social media posts that are effective?


With vastly different audiences and character counts from Facebook to Twitter and Instagram to LinkedIn, it’s difficult to know what kind of language, tone, content and length works for each platform.


In this free webinar with Dante St James, you will learn:

    1. How writing for social media is very different to blogging
    2. Why there is no one-size-fits-all for every platform
    3. How to vary your voice between platforms without breaking your brand
    4. A quick instructional lesson on how to write, design and schedule social media posts using some common third-party tools



This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program




Your host is Dante St James, one of Australia’s most credentialed digital trainers. Dante holds the following qualifications and certifications:

  • Bachelor & Master of Business Information Systems (UNSW)
  • ITIL Foundation Certificate in IT Service Management
  • Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
  • Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
  • Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
  • Google & Infoxchange Digital Springboard Trainer
  • Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications

Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.

You can find out more about Dante at https://dantestjames.com/


#copywriting #digitalmarketing #socialmedia #smm #socialmediamarketing


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.


PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN.

Date And Time

Mon, January 4, 2021

10:00 AM – 11:00 AM ACST

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