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ASBAS Digital Solutions C19 BizBooster Workshop

Managing the online reputation of your business with Dante St James

In the words of William Arthur Ward, “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.”

Change is the always-present threat and opportunity in 21st century business. But change doesn’t have to be chaotic or fraught with risk. If your business has seen a change in your customer base, a slump in demand for your services, or a systematic shutdown of your industry, then this workshop is for you.

You will learn:

– how the Lean Startup methodology works in existing businesses

– 3 examples of businesses that used this method to make changes

– how incremental change works to save money and reassure owners

– how to start the process of change in your organisation

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Dante St James is an advocate of Agile product development and project management along with being a contributor to Lean Startup Labs, the home of the Lean Start-Up methodology. Lean Start-Up is a framework for developing new business ideas, new products, projects and revenue streams for new and existing businesses. This is a method where any business may consider changing direction, adding new products, and even shifting it’s entire business model. This method is implemented without unnecessary risk or “throwing the baby out with the bathwater.”