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MARKETING 101: OBJECTIVES, CUSTOMER JOURNEY AND CHANNELS

Before you start thinking about social media, advertising or promotions, understand the very basics of how marketing works.
About this Event
Level : Beginner

Date/Time:

Wednesday, 7 April 2021

WA: 4:00PM to 5:00 PM (AWST)

NT: 5:30 PM to 6:30PM (ACST)

QLD: 6:00 PM to 7:00PM (AEST)

Learn the fundamentals of marketing in this session that explains the three key components of marketing any business:

– Get Known

– Get Found

– Stay Known

Case studies from businesses across Australia will be used to explain each stage of the marketing flow, customer journey and the relationship between that journey, your own objectives as a business and the channels you have available to use.

At the end of this session you will:

1- have begun to identify the best marketing mix for your business

2- have been provided with the basis of your own broad marketing action plan

3- be ready to start your first steps towards a marketing campaign

You will be provided with a workbook for identifying your best marketing mix and building out your marketing action plan.

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

ABOUT THE PRESENTER

Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite sized pieces to help small businesses move forward without all the techno-jargon.

#marketing #customerjourney #smallbusiness

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.