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Overcoming Unconscious Bias in Small Business

We take in lots of information all the time. Our brain has built a system for dealing with that. But sometimes that system makes mistakes.
About this event
Level : Beginner


Tuesday, 12 May 2020

WA: 4:00 PM to 5:00 PM (AWST)

NT: 5:30 PM to 6:30 PM (ACST)

QLD: 6:00 PM to 7:00 PM (AEST)

This session will be recorded and sent to everyone who has registered. Register now!

When we’re running through the world at the speed of life, we don’t have much time to consider why we do what we do or think in the ways that we think. As a result, so much of what we do is almost automatic. We don’t remember actively choosing to drive from home to work. We don’t remember every little detail of what we did, why we made the choices we made or even how we dealt with some situations that popped up unexpectedly.

Our upbringing, the neighbourhood we grew up in, the friends we chose to hang out with and even the approach of our teachers and mentors as we grew into adulthood, all shaped a series of automatic thinking that forms what is known as unconscious bias.

And while unconscious bias can help us have a more efficient day, it can also cause problems in our businesses. That’s because unconscious bias impacts the products and services we sell, the way we advertise and even the clients and staff we choose to work with.

It doesn’t matter who you are or how you grew up, you came bundled with your own set of unconscious biases. And these can manifest themselves in ways that are harmful to your business. That’s because unconscious biases, when ignored, can contain racism, sexism, assumptions about people’s lifestyles, beliefs and behaviours that are either untrue or even blatantly destructive to small business.

In this important webinar, you will learn:

what unconscious bias is and how it can play out in life
the unintended effects of unconscious bias on business
how unconscious bias impacts on clients, staff and communities
how it manifests in advertising and marketing
the questions to ask that ensure that your conscious mind is in the driver’s seat
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Dante St James is a Community Trainer, Marketing Science Professional, Digital Marketing Associate, Certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also the APAC region’s only certified Facebook Blueprint Lead Trainer.

He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program. And as an advisor and trainer for the Commonwealth’s ASBAS Digital Solutions and New Business Assistance with NEIS programs, he works with dozens of businesses in a 1:1 capacity each month.

From his base in Darwin, Northern Territory, Dante travels extensively across Australia providing training and support for community organisations, media, small business and regional/rural businesses to enable them to get more out of today’s best digital tools and services.

#unconsciousbias #diversity #inclusion

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.