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Standing up for something important as a small business!

Businesses are not just businesses. They’re staffed, run and owned by human beings. And human beings have opinions. What are yours?
About this Event
Level : Beginner


Tuesday, 12 May 2020

WA: 12:30 PM to 1:30 PM (AWST)

NT: 2:00 PM to 3:00 PM (ACST)

QLD: 2:30 PM to 3:30 PM (AEST)

The period from 2016 to 2020 will forever be marked as a time of social upheaval in the western world. The freely available social media platforms were awash with fake news, misinformation and allegations of all kinds levelled at politicians, celebrities and corporate giants. While the world considered the cost of this, may businesses big and small took very public positions on everything from marriage equality to political affiliation.

For some businesses this came in the form of beautiful statements of support. For others it became a cringe-worthy attempt to leverage a social issue to gain some form of favour with the public.

In this one-hour webinar full of examples and case studies, you will learn:

What some of the biggest brands have done to show support for a cause
What some of the best and worst examples of “making a statement” look like
A formula for objectively judging whether you should make a statement at all
How to prepare yourself for positive and negative reactions
This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Dante St James is a Lead Trainer, accredited Marketing Science Professional, Digital Marketing Associate, certified Media Planner and Media Buyer with Facebook Australia & New Zealand. He is also a Training Partner for Google’s Digital Springboard, the Australian Government’s BeConnected program and the Australian Cyber Security Centre’s Stay Safe Online program.

His background in digital technology, the media and owning his own small businesses has led to an approach that takes in the best practices from the world’s leading marketers, condensing the most relevant information into bite sized pieces to help small businesses move forward without all the techno-jargon.

#socialissues #sponsorsship #takingastand #ethics

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.