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Your 2021 Sales & Marketing Plan

The great American author, motivator and sales guru, Zig Ziglar said it best,”Stop selling. Start helping.”

Date/Time: Saturday, 12 December 2020

NT: 9:00 AM to 11:00 AM (ACST)

The basis of sales and marketing this past half-decade has been around the concept that education is marketing. The era of the hard-sell, catchy jingles and cliches such as “you’ll come for the prices, you’ll stay for the service” is well and truly over.

This has also come with the downfall of phone books, newspapers and to a lesser extent, TV and radio advertising as the great strongholds of advertising. Now, with online media, we have control of our own spend, our own budget and our own message like never before. But where do we start?

This comprehensive and practical workshop will look at:

  • What changed in sales & marketing in 2020, and what to expect in 2021
  • A formula for identifying your business messaging moving forward
  • A formula for building your sales funnel across multiple channels
  • A formula for budgeting for marketing activity
  • A plan for how to execute your marketing in 2021
  • A plan for measuring your return on investment in terms of brand awareness, data and sales results

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

This workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program


Your host is Dante St James, one of Australia’s most credentialed digital trainers. Dante holds the following qualifications and certifications:

  • Bachelor & Master of Business Information Systems (UNSW)
  • ITIL Foundation Certificate in IT Service Management
  • Foundational Certificate, Diploma & Postgraduate Diploma in Professional Digital Marketing (Chartered Institute of Marketing)
  • Diploma of Digital Media Technologies (TAFE NSW ICT50915), Website Development (TAFE NSW ICT50615) & Information Technology (TAFE NSW ICT50115)
  • Certificate IV in Digital Media Technologies (TAFE NSW ICT40815) & Web-Based Technologies (TAFE NSW ICT40315)
  • Google & Infoxchange Digital Springboard Trainer
  • Facebook Blueprint Lead Trainer (AU/NZ), Digital Marketing Associate, Media Planning, Media Buying, Creative Strategy & Marketing Science Professional certifications

Dante is professionally associated with the Australian Marketing Institute, Chartered Institute of Marketing (UK), Australian Computer Society, Chamber of Commerce NT, Tourism Top End, the Australian Institute of Office Professionals, the ICT Industry Association of the Northern Territory, Territory Proud, Darwin Pride Festival, Skål International Darwin and .au Domain Administration.

Dante is an approved presenter of workshops for the Australian Small Business Advisory Services (ASBAS) Digital Solutions program, Head of Digital at Treeti Business Consulting in Darwin, a Lead Trainer with Facebook Australia & New Zealand and the Founder of Clickstarter, a regional Australian digital marketing agency.